Kevin Lew

New Page

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MY ROLE

Digital design

 

THE CHALLENGE

Burton Menswear London wanted to reinvigotate its brand with a new identity to build anticipation ahead of its autumn winter collection. To modernise the brand a new philosophy was coined for the new collection. At the heart of  this new identity was the term man-thinking representing a considered, uncomplicated and unpretentious approach to mens fashion. This new personality needed to be reflected instore and online.

 
 
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THE CHALLENGE

Burton Menswear London wanted to reinvigotate its brand with a new identity to build anticipation ahead of its autumn winter collection. To modernise the brand a new philosophy was coined for the new collection. At the heart of  this new identity was the term man-thinking representing a considered, uncomplicated and unpretentious approach to mens fashion. This new personality needed to be reflected instore and online.