Kevin Lew
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Honda Power Equipment

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ROLE

Digital designer

Credits

Design director
Craig Jones
 

 

 

Business goal

Honda wanted to reinvigorate and build a more engaging online presence with a modern responsive website to increase its appeal to customers. The new web presence would allow its customers to experience and purchase more seamlessly its cars, motorbikes and power equipment.

DESIGN SOLUTION

All of its current product lines within Cars, motorbikes, boats and power equipment needed to be redesigned under the new online presence guidelines.  The UK website would be the first to be relaunched but the eventual plan was to roll out the new web presence for all of its 22 countries.

 
 
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