Kevin Lew
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Burton Menswear

 

Burton Menswear

 
 

intro

Burton Menswear London wanted to reinvigotate its brand with a new identity to build anticipation ahead of its autumn winter collection.

ROLE

Digital designer

 
 
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CONCEPT

To modernise the brand a new philosophy was coined for the new collection. The Man Thinking Brand campaign representing a considered, uncomplicated and unpretentious approach to mens fashion with easy-style pieces for those who want quality, a good fit and detail. This new personality was launched online with redesigned homepage and editorial pages with the new campaign imagery.

 
 
Homepage

Homepage

 
Editorial pages

Editorial pages

 
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Homepage mobile

Homepage mobile

 
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Newsletters

Newsletters