Burton Menswear London wanted to reinvigotate its brand with a new identity to build anticipation ahead of its autumn winter collection.
Role. As a Digital designer I worked with merchandising departments to develop homepages and newsletters to push the latest campaigns and promotions. Where possible I also added UX improvements to the customer journey on the website.
Concept. To modernise the brand a new philosophy was coined for the new collection. The Man Thinking Brand campaign representing a considered, uncomplicated and unpretentious approach to mens fashion with easy-style pieces for those who want quality, a good fit and detail. This new personality was launched online with redesigned homepage and editorial pages with the new campaign imagery.