Kevin Lew
thumbnails_burton.jpg

Burton Menswear

 

Burton Menswear

 
 

Burton Menswear London wanted to reinvigotate its brand with a new identity to build anticipation ahead of its autumn winter collection.

Role. As a Digital designer I worked with merchandising departments to develop homepages and newsletters to push the latest campaigns and promotions. Where possible I also added UX improvements to the customer journey on the website.

 

 

 

Concept. To modernise the brand a new philosophy was coined for the new collection. The Man Thinking Brand campaign representing a considered, uncomplicated and unpretentious approach to mens fashion with easy-style pieces for those who want quality, a good fit and detail. This new personality was launched online with redesigned homepage and editorial pages with the new campaign imagery.

 
 
Homepage

Homepage

 
Editorial pages

Editorial pages

 
burton_screen_2500_v2.jpg
Homepage mobile

Homepage mobile

 
burton_App_screen_09_2500.jpg
Newsletters

Newsletters