cocktail app concept

The client wants to create an app concept that provides cocktail lovers with plenty of recipes, instructions and a unique feature that generates recipes based on the type of alcohol you have at home.

The  initial challenge was to conduct market research gathering data from potential users. The client is interested in finding out whether his idea is of any interest to people, who the target audience is and if there is anything (functionality) that popular cocktail mixing apps do not provide and user need, want or desire.

Using our research data to drive the design and development, the goal was to develop the app to a prototype stage where the client could pitch the idea to his contacts in the brewery industry to acquire funding for further development.