Burton Menswear London freshened up its website with a redesign to help launch its autumn style collection. This resulted in an introduction to a responsive homepage and a general cleaner look with the use of new typography which was carried through to editorial pages as well as redesigned emails.

The redesign resulted in increased traffic and engagement with the website driving sales up by 30 percent making Burton Menswear one of Arcadia group most successful brands in online retail.

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